Designing for Accessibility: Inclusive Web Design in Omaha

Designing for Accessibility: Inclusive Web Design in Omaha

Designing for Accessibility: Inclusive Web Design in Omaha

Designing for Accessibility: Inclusive Web Design in Omaha

In today's digital age, it's crucial for businesses in Omaha to ensure that their websites are accessible to all users, regardless of their abilities. Moreover, designing for accessibility is not only a legal requirement but also a moral obligation. Inclusive web design enhances the user experience for everyone, regardless of their physical or cognitive capabilities. By considering accessibility in web design, businesses can reach a broader audience, improve user engagement, and foster inclusivity. In this article, we will explore the importance of designing for accessibility in Omaha and provide insights on how businesses can create inclusive websites.

The Importance of Accessibility in Web Design

There are several reasons why businesses should prioritize accessibility in web design:

Legal Compliance

Web accessibility is not only a moral consideration but also a legal requirement. In many countries, including the United States, it is mandatory for businesses to ensure their websites adhere to accessibility guidelines, such as the Web Content Accessibility Guidelines (WCAG). Non-compliance can lead to potential legal issues and hinder business growth. By designing with accessibility in mind, Omaha businesses can minimize this risk and demonstrate their commitment to inclusivity.

User Engagement

Creating an accessible website enhances the overall user experience. By removing barriers that may prevent users with disabilities from accessing information or completing tasks, businesses can increase user engagement and satisfaction. When users encounter a website that is easy to navigate and understand, they are more likely to spend more time on the site, explore its content, and engage with the business. This can lead to increased conversions and customer loyalty.

Broader Audience Reach

An accessible website reaches a broader audience. People with disabilities, estimated to be around 1 billion worldwide, are an influential and untapped market segment. By designing websites that are accessible to individuals with diverse abilities, businesses in Omaha can tap into this valuable audience and expand their customer base. Additionally, an accessible website also benefits older adults whose visual or auditory capabilities may decline with age.

Principles of Inclusive Web Design

To create an inclusive website, businesses should consider the following principles:

1. Perceivability

Ensure that all content is perceivable by users. Provide text alternatives for non-text content, such as images, audio, or video. Use clear and legible fonts, adequate color contrast, and descriptive headings to make the content easy to understand for all users, including those with visual or cognitive impairments.

2. Operability

Design websites that are operable by users of all abilities. Provide clear and consistent navigation, allowing users to easily locate and interact with different sections of the website. Ensure that interactive elements, such as forms or buttons, are keyboard accessible, enabling users with mobility impairments to navigate without relying on a mouse.

3. Understandability

Create content that is understandable for all users. Use plain language and avoid jargon or complex terminology. Organize content in a logical manner, using headings, subheadings, and bullet points to aid comprehension. Provide clear instructions and error messages to guide users through tasks and minimize confusion.

4. Robustness

Design websites that are robust and compatible with a variety of devices and assistive technologies. Follow web standards and guidelines to ensure that the website can be accessed by different browsers, screen readers, and other assistive devices. Regularly test the website's compatibility to adapt to new technologies and advancements.

Incorporating Accessibility in Web Design

Here are some practical steps for including accessibility in web design:

1. Color and Contrast

Use color combinations with sufficient contrast to support readability. Ensure that text is easily distinguishable from the background color. Avoid using color alone to convey information, as it may exclude users with color blindness.

2. Alt Text for Images

Provide alternative text (alt text) for images and other non-text content. Alt text describes the content or function of the image, enabling users with visual impairments to understand the visual context.

3. Captions and Transcriptions

Include captions and transcriptions for multimedia content, such as videos and podcasts. This allows users with hearing impairments to access the auditory information. Additionally, provide subtitles for live videos or webinars.

4. Semantic HTML

Use semantic HTML tags to structure the content and convey its meaning. Leveraging appropriate header elements (h1, h2, h3, etc.) and applying proper nesting helps screen readers and other assistive technologies understand and interpret the content correctly.

5. Keyboard Accessibility

Ensure that all interactive elements, such as menus, links, and forms, are accessible via keyboard navigation. Users with mobility impairments often rely on keyboard-only navigation, so this is crucial for providing an inclusive browsing experience.

6. Testing and User Feedback

Regularly test your website for accessibility issues using tools and software designed to assess compliance with accessibility guidelines. Additionally, gather feedback from users with disabilities to gain insights into their browsing experience and make necessary improvements.


Inclusive web design is not just a choice; it is a responsibility for businesses in Omaha and beyond. By incorporating accessibility principles into web design, businesses can ensure that their websites are usable by all individuals, regardless of their abilities. Creating inclusive websites not only meets legal requirements but also opens up opportunities for engaging a broader audience and fostering a sense of inclusivity. Take the necessary steps to design accessible websites that empower and connect with users from all walks of life, making the digital landscape more inclusive and accessible for everyone.

Recognized on MarketWatch, FOX, CBS, and NBC, MediaSavior is a trusted digital media company. They offer a range of services, from web design and AI consulting to drone videography and content creation. Call MediaSavior today at (531) 231-2231 or email

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